Community Service
BILLBOARDS ON BIKES / A HELP IS HOPE INITIATIVE

SECOND CHANCE CYCLING.

Your past doesn't define your future.

Real work. New skills. A way forward. Pedal Promo connects bicycle advertising with opportunities for adults facing job barriers. Businesses get noticed. People get a chance to move forward.

NO ONE SHOULD BE DEFINED BY A GAP ON THEIR RÉSUMÉ.
Pedal Promo bicycle towing a mobile billboard trailer A riderless bicycle faces left with the handlebars at the front and the billboard cart attached behind its rear wheel. Purple neon wheels rotate; the trailer sign reads Your Message Moves People. PEDAL PROMO YOUR MESSAGE MOVES PEOPLE
BICYCLE-POWERED ADVERTISING
YOUR NEXT MOVE

WHAT BRINGS YOU HERE?

There is more than one way to be part of Pedal Promo. Choose what fits your goal.

SECOND CHANCES ARE FOR EVERYONE

YOU BRING MORE THAN A RÉSUMÉ.

A work gap does not erase what you know. Pedal Promo is designed to create paid, hands-on opportunities for adults who have had a hard time getting hired.

YOU MAY BE STARTING FROM
A long employment gapLittle work experienceA career changeTime away for caregivingAn unstable housing situationA past convictionA personal setback
Openings and role requirements vary. Exploring a pathway does not guarantee a job.
HOW LOCAL ADVERTISING CAN WORK

ADS THAT MOVE. WORK THAT MATTERS.

A bicycle billboard goes where people are. Explore the ways a business could use Pedal Promo.

PEDAL PROMO / BILLBOARDS ON BIKES
GET YOUR
BUSINESS NOTICED
LOCAL VISIBILITY / IN MOTION
CHOOSE A CAMPAIGN IDEA

HOW WOULD YOU LIKE TO SHOW UP?

Select an idea to see how it could work. Plans are tailored to the business and available routes.

Be seen close to home.

A moving billboard can put your message along an agreed local route where pedestrians and drivers may see it.

THE PEDAL PROMO MODEL

ONE CAMPAIGN. TWO KINDS OF IMPACT.

Businesses seek local visibility. The work behind that visibility can create a way into employment.

01

A BUSINESS REACHES OUT.

We discuss what they want to promote, where they hope to reach people, and what a campaign could involve.

02

THE CAMPAIGN TAKES SHAPE.

Design, printed material, possible routes, schedule, and safe operating needs are considered.

03

RIDERS PUT IT IN MOTION.

When placements are available, riders take mobile ads into the community and may share approved promotions.

04

WORK BUILDS EXPERIENCE.

Paid assignments can help participants practice reliability, communication, and practical job skills.

REAL-WORLD ADVERTISING + A FAIRER PATH TO WORK
MORE THAN A PAYCHECK

A GAP IN WORK IS NOT A GAP IN YOUR WORTH.

People return to work for many reasons. The aim is to offer a practical place to begin, build experience, and show what they can do.

EXPLORE MORE WORK SUPPORT

TIME & RELIABILITY

Following routes, keeping to a schedule, and showing up for assigned work.

COMMUNICATION

Speaking with the public and sharing clear, approved information.

HANDS-ON SKILLS

Learning about bike care, equipment, and safe work practices.

RECENT EXPERIENCE

Adding current responsibilities and useful experience to a work history.

WHERE IT BEGINS

ROOTED IN MODESTO. BUILT AROUND OPPORTUNITY.

Pedal Promo is a Help Is Hope initiative based in Modesto, California. Bicycle advertising campaigns and rider opportunities depend on the places where the program can operate safely and has active demand.

Help Is Hope's other resources and support pathways serve adults throughout California. If Pedal Promo is not available near you, you can still explore work and stability resources.

Local program availability is not the same as Help Is Hope's statewide service area.
Cyclist riding a purple Pedal Promo bicycle towing a mobile advertising billboard through a city street
GOOD QUESTIONS, CLEAR ANSWERS

BEFORE YOU TAKE THE NEXT STEP.

No inflated promises. Just what you need to know.

DO I NEED A PERFECT WORK HISTORY TO ASK?

No. Pedal Promo is designed for adults facing employment barriers, including gaps in work and limited experience. Specific openings, physical requirements, safety standards, and any screening vary by role.

DOES PEDAL PROMO GUARANTEE A JOB?

No. Opportunities depend on staffing, current campaigns, operational capacity, and individual role requirements. You can explore other employment support through Hope Works.

CAN A BUSINESS CHOOSE A LOCATION OR ROUTE?

You can share the neighborhoods, events, and audiences you want to reach. Any proposed route or schedule must be reviewed for feasibility, safety, local rules, and availability.

WHAT IF I DON'T WANT TO RIDE A BIKE?

That is okay. Pedal Promo is one possible pathway, not the only way forward. Visit My Work to explore other job and income resources.

HOW CAN I SUPPORT THE PROGRAM?

Businesses can ask about advertising. Community members can explore volunteering or giving. Program needs and volunteer assignments depend on current operations.

THERE'S MORE THAN ONE WAY TO MOVE FORWARD

FIND YOUR LANE. KEEP MOVING.

Whether you need a chance, want local visibility, or have something to give, there is a next step.

01 / OPPORTUNITY

I'M LOOKING FOR WORK.

Explore Pedal Promo and other work pathways, even if your résumé has gaps.

EXPLORE WORK OPTIONS
02 / LOCAL BUSINESS

I WANT TO ADVERTISE.

Ask about mobile billboards, promotional handouts, and local campaigns.

REQUEST CAMPAIGN DETAILS
03 / COMMUNITY

I WANT TO HELP.

Explore ways to volunteer, connect a business, or support program needs.

GET INVOLVED

PEDAL PROMO · A HELP IS HOPE INITIATIVE · HOPE IS NOT A LUXURY. IT IS A LIFELINE.